CHAPTER I.
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GENESIS Full-Zip Hoodie black front product view
GENESIS Full-Zip Hoodie black back product view
GENESIS Full-Zip Hoodie black model front view
GENESIS Full-Zip Hoodie black model back view
G*BRAND GENESIS* 2026
CHAPTER I
Lookbook
G*BRAND Chapter I lookbook
G*BRAND Chapter I lookbook
G*BRAND Chapter I lookbook
G*BRAND Chapter I lookbook
G*BRAND Chapter I lookbook
G*BRAND Chapter I lookbook
G*BRAND Chapter I lookbook
G*BRAND Chapter I lookbook
G*BRAND Chapter I lookbook
G*BRAND Chapter I lookbook
G*BRAND Chapter I lookbook

CHAPTER I — NEW BEGINNINGS

The GENESIS Full-Zip Hoodie marks the beginning of G*BRAND.

A premium heavyweight black full-zip hoodie constructed from approximately 300 GSM cotton, finished with embroidered G*BRAND detailing and the signature CHAPTER I artwork.

The zip doesn't stop at the neck. It carries on up and around the hood, so the piece wears two ways — open, or closed all the way over.

Designed around the idea of Genesis — a new beginning, a new start, and the moment you become the main character in your own story.

Details

  • Heavyweight cotton construction
  • Approximately 300 GSM
  • Full-length zip that runs up and around the hood
  • Embroidered G*BRAND details — stitched, not printed
  • Signature front and back graphics
  • Black / red colourway
  • Unisex fit

Fit — one size

Chapter I is a single run in a single size, cut oversized and unisex.

  • Chest — 59 cm, measured flat, armpit to armpit
  • Length — 60 cm, collar seam to hem
  • Sleeve — 52 cm, shoulder seam to cuff

Lay a hoodie you already own flat next to these numbers — it's the surest way to know before you order.

CHAPTER I: NEW BEGINNINGS

Every story has a beginning.

CHAPTER I

Questions

How does it fit?

Chapter I comes in one size, cut oversized and unisex.

Hoodie — chest 59 cm (flat, armpit to armpit), length 60 cm, sleeve 52 cm.
T-shirt — chest 53 cm, length 67 cm, sleeve 26 cm.

Lay something you already own flat next to these numbers — it's the surest way to know before you order.

When will my order arrive?

Every order ships tracked from Belgium within 2 business days.

Belgium — free.
Netherlands, Germany, Luxembourg — €4.95, free over €100.
Other EU countries we ship to — €9.95, free over €150.

The delivery estimate for your address is shown at checkout.

Can I return it?

Yes. In the EU you have 14 days from delivery to change your mind — no reason needed. Contact us first and we'll send the return instructions.

Return shipping for a change of mind is on you; anything faulty or wrong is on us. Full details in our return policy.

Will Chapter I restock?

Chapter I is a single run. When a piece is gone, the story moves on to the next chapter. Join the list at the bottom of the homepage to hear first.

When do the sweatpants drop?

Later in Chapter I. Open the sweatpants page and tap Notify me — you'll get one email the moment they're available.

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